Are you wondering what to sell on Etsy? You're not alone.
Etsy is a strong leader in the ecommerce space and as of the first quarter of 2024 had over 91.6 million shoppers on the platform.
This is wild and hopefully demonstrates to you that (a) people are actively shopping on the platform and (b) it's beneficial for you to spend some time thinking about what to sell on Etsy because NOT selling on Etsy certainly means you're leaving potentially good money on the table.
Whether you’re just starting out or looking to expand your shop, there’s no shortage of ideas to turn your creativity into income. Truly, your imagination is the only limiting factor here.
Etsy has enormous possibilities – and while the opportunities are limitless, that can often feel pretty overwhelming when trying to nail down what can I sell on Etsy to make money this year.
The key to identifying what to sell on etsy or what to sell anywhere online is really knowing what resonates with buyers. What do they want?
Let’s dive into some of the best things to sell on Etsy, why they work, and how you can get started selling on etsy.
Top Ideas for What To Sell on Etsy in 2025
I have a strong affinity for digital products but this list contains a mix of both digital and printable. I'd say if you're just getting started and are looking for details on what to sell on etsy as a beginner, focus on the digital side of things!
Okay let's dive into this list.
Printables: The Ultimate Passive Income Product You Can Sell On Etsy!
Printables are one of the top recommendations for anyone asking, “What can I sell on Etsy to make money?”
These digital products are so fun because they don't take a ton of time or know-how to make.
Printables can range from planners and calendars to wall art and budgeting sheets.
And selling printables on Etsy has skyrocketed in popularity for a few key reasons:
- No Inventory Hassles: Once you create a design, you can sell it over and over with no additional production or shipping costs. This is the key to getting as close to passive income as possible.
- Instant Gratification for Buyers: Customers receive their files immediately, which makes them more likely to purchase. Who doesn't like to get a product within seconds?
- Endless Niches: From wedding planning checklists to classroom resources, there’s a printable for nearly every audience. Literally.
If you’re new to the world of Etsy, printables are a great place to start.
Grab this ebook to learn of the best selling seasonal printables broken down month by month!
With free or affordable design tools like Canva (my fav), you can create professional-quality products without any graphic design experience.
You can also purchase templates for super cheap to make you look like a designer if you aren't one!!
When brainstorming ideas of things to sell on Etsy, don't sleep on printables. Really, don't. They're simply too good to pass up.
Stickers: Small, Fun, and Highly Customizable
Stickers are another fantastic idea of things to sell on Etsy.
They’re trendy, versatile, and appeal to a broad audience. Whether it’s planner stickers, custom decals, or decorative designs for laptops and water bottles, there’s a demand for unique stickers on Etsy.
The cool part about stickers is that you could sell stickers you actually deliver, or you could start even easier and just sell sticker templates where you design stickers, and send the design files to your buyer.
So much potential.
Some benefits to selling stickers on etsy:
- Low Entry Barrier: You can start with a simple Cricut machine or partner with a local print shop. Or simply design them in your Canva account (yes a free account is a-okay!)
- High Perceived Value: Despite their small size, buyers are often willing to pay premium prices for high-quality or custom designs. In the Christmas season, so many of my friends buy sticker templates from Etsy for their gifts and such.
- Endless Creativity: You can cater to niche markets, such as fandoms, small business branding, or motivational themes.
If you’re asking, “What can I sell on Etsy to make money?” stickers should definitely be on your list.
Their low production costs and wide appeal make them one of the best things to sell on Etsy, especially for beginners.
Print-on-Demand: Personalized Products Without the Risk
Print-on-demand (POD) items like mugs, t-shirts, tote bags, and phone cases are some of the best selling items on Etsy right now.
What makes POD particularly appealing is that you don’t need to hold any inventory.
A print-on-demand partner handles production and shipping after each sale.
- Customizable Options: Buyers love personalization, whether it’s their name, a meaningful quote, or a design that speaks to their personality.
- Low Startup Costs: You don’t pay for production until an item is sold.
- Broad Appeal: From bridal party gifts to pet-themed products, there’s no shortage of niches you can explore.
If you’re wondering how to sell things on Etsy without taking on financial risks, print-on-demand is a fantastic option. It allows you to test various niches and designs with minimal upfront investment.
Jewelry: Handmade or Personalized Pieces
Jewelry remains a top seller on Etsy, thanks to its universal appeal.
Whether you craft your own pieces or curate them from suppliers, you can find a steady market for necklaces, bracelets, earrings, and more.
- High Demand: Jewelry is a popular gift item, ensuring consistent sales year-round.
- Room for Creativity: From minimalist designs to bold statement pieces, you can carve out a unique space in the market.
- Personalization: Monogrammed or engraved items are especially popular for gifts and special occasions.
When considering what to sell on Etsy, jewelry offers the opportunity to blend craftsmanship with profitability. Personalized items, in particular, are among the best selling items on Etsy, as buyers cherish unique, made-to-order gifts.
Templates for Digital and Business Use
Templates are another great answer to “What to sell on Etsy?” With more people working remotely or starting side hustles, there’s a growing demand for digital templates. Popular categories include:
- Social media templates
- Resume designs
- Business card layouts
Benefits of selling templates include:
- Scalability: Once created, templates can be sold repeatedly.
- High Perceived Value: Customers appreciate tools that save them time and effort.
- Niche Targeting: Cater to specific industries or hobbies for maximum impact.
If you’re brainstorming ideas of things to sell on Etsy, templates are an excellent option that combines creativity with utility. They can also be a great passive income stream over time.
Home Décor and DIY Kits
For those who prefer physical products, home décor items and DIY craft kits are among the best things to sell on Etsy. These products thrive because buyers enjoy adding a personal touch to their living spaces.
- Trending Categories: Macramé kits, wreath-making supplies, and handmade candles are particularly popular.
- Engaged Customers: DIY enthusiasts often become repeat buyers as they explore new projects.
- Gift Appeal: Home décor and DIY kits make excellent gifts, especially during holidays and special occasions.
When deciding what can I sell on Etsy to make money, these physical items are worth considering, as they cater to both the gift-giving market and hobbyists.
How to Sell Things on Etsy Successfully
Regardless of what you decide to sell on Etsy, a few key strategies can help you succeed:
- Optimize Your Listings: Use clear, high-quality photos and compelling descriptions. Include keywords naturally, like “what can I sell on Etsy to make money” or “best selling items on Etsy.”
- Focus on Your Niche: Specializing in a specific category helps you stand out and attract loyal customers.
- Provide Stellar Customer Service: Fast responses and a personal touch can turn buyers into repeat customers.
- Leverage Etsy Ads: Small ad investments can significantly boost the visibility of your products.
Start Selling on Etsy Today!
Seriously, what are you waiting for?
Now that you have a range of ideas for things to sell on Etsy, it’s time to take the leap!
Whether you choose to focus on digital downloads, handmade goods, or print-on-demand items, Etsy offers endless opportunities to turn your creativity into profit.
I highly recommend taking some time to learn a bit. This free workshop does wonders to show you the power of creating and selling printables, for example and it's where I got my start, too.
Go do the thing!
This post may contain affiliate links which means if you click a link and later make a purchase, I may earn a commission at no additional cost to you. Thank you for supporting my small business.
