Pinterest group boards – oh, how I love thee!
But before I fully divulge my infatuation, I think it’s necessary to give you some background.
We’ll start with this: I’m no Pinterest Guru.
I’m not – sorry. If you’re looking for the queen of Pinterest, head somewhere else. I’m just some regular person just like you who’s fumbling her way around social media trying to figure it out.
Here’s what I DO KNOW though: I joined Pinterest mid-January and prior to that I’d only ever frequented Pinterest as some googly-eyed gal fascinated by pretty images. I literally had no idea how to pin, what a pin was, or anything else Pinterest related before mid-January.
(Not kidding. Wish I was.)
Anyway – mid January the lightbulb went off as I was on the phone with a fellow blogger and coach online. We got to know each other a bit and then rambled on a bit about our own respective business and ventures. Until she basically told me (in so many words), “Eden – you really need to focus on Pinterest.”
That was the nice way of her saying, “ What are you doing you Idiot!”.
So I literally hung up the phone with her and got a move on. About 3 weeks later, I have 300 followers on Pinterest and I BARELY spend anytime on Pinterest at all.
What’s the secret? Pinterest Group Boards!!!
Pinterest Group Boards got me 300 followers in my first 3 WEEKS.
So, I’ll reiterate – Pinterest Group Boards, oh how I love thee!
Here’s why group boards are so spectacular:
They introduce your content to a whole new audience. When you pin something to a group board, you no longer are limited to your own following. Instead, your pin has a chance to be exposed to the entire group board’s audience. So even if you have a meager few dozen followers, membership on a group board allows your pins to be seen by hundreds if not thousands of other people.
They’re free to join. No need to fork over any money to join a Pinterest Group board (and you should be uber suspicious if anyone ever asks you to do that).
They drastically increase your chances at higher blog traffic. Now that your pins have a further reach due to group boards, your chances of people actually clicking your pins and heading back to your site increase astronomically as well. Since joining group boards, my referral traffic from Pinterest has literally skyrocketed.
Anyone can join. While some group boards are no longer accepting new contributors, there are plenty others that are. No worries if one turns you down. Just try again somewhere else.
What’s the takeaway? Group boards are ALL GOOD THINGS. So let’s dive into how you can gain hundreds of followers over the next few weeks by taking advantage of Pinterest Group Boards.
Step One: Find Pinterest Group Boards
There are a few different ways you can find Group Boards on Pinterest.
Method 1: stalk someone's profile
When you’re actually on Pinterest, navigate to someone’s profile (someone in your niche who has a decent following) and then scroll down to see what group boards they’re in.
Yes, this is called stalking. But it's good, I give you permission to Pin-Stalk someone if that means you get access to more group boards.
You know that you’re looking at a group board if you see the little circle in the left-hand corner with multiple faces in it.
Click on the group board to view the group’s description, which will often detail instructions on how to be added as a group board collaborator.
Personally, I really like this method since I know of a bunch of people who are very successful bloggers on Pinterest and get a TON of referral traffic from Pinterest to their sites. If I mimic their group board membership, chances are I can replicate the same sort of success on my site.
Method 2: PinGroupie
You can also head over to PinGroupie – an online system that will allow you to search for Pinterest Group Boards, view their stats (followers, pins, repin rate, collaborators, followers, etc) and view their description.
Here’s the downside of Pingroupie: their “bot” doesn’t always “crawl” pinterest that often. So sometimes the stats can be a bit off and sometimes the group descriptions aren’t accurate.
For instance, if you hover on some of the blue description buttons, it will say something that the actual group description doesn’t say anymore. This is annoying when you’re trying to find group boards to join. The description on pin groupie may give details on how to become a collaborator, but the actual board has since been closed to new contributors for quite sometime. Bummer, dude.
Though it has some kinks, PinGroupie is a valuable resource. It’s not been my first choice, but it does certainly work work.
Step Two: Find the RIGHT Group Boards
Glad you asked!!
When you’re finding sites to guest post on, you want to make sure they have a decent following, that they’re reputable and within your niche. The same follows for group boards. Some group boards won’t be with your time. For instance, if you’re a blogger who writes about blogging, you probably don’t have much to gain from joining a DIY craft group board. Just saying.
Find group boards:
- Within your niche
- With a decent following
- With decent success (aka a sizeable repin rate)
Step three: Stick your neck out and ask to join the boards
I’ve seen a lot of people ask this question lately so figured now is as good a time as any to answer it.
There are many ways you can be added to a group board. The rule of thumb is to give the board owner all of the information they could possibly need so that they can add you according to whatever method they like best.
Most of the time, they’ll want you to send them an email.
Before you send them an email, be sure to:
- Follow the group board
- AND follow their profile
When you’ve done those two steps, send them the email through whatever email you have associated to your Pinterest account.
Here’s the email template I use to request access to group boards. It’s worked for me more often than not.
This email usuall does the trick – it has everything and more they could possibly need from you, which just makes it easier for them to add you without hassle.
Other ways you might be asked to request access:
- Send a tweet. This has happened to me once or twice. They’ll leave their twitter handle in the group board description and ask you to tweet at them when you’re ready to be added to the group board.
- Leave a comment on a pin tagging the board owner. Simple enough.
- Fill out an opt-in form on a website. This is a funny way to get email subscribers on your site. If you want access to their group board, you’ll need to subscribe to their site. I’ve always been game to do this, but I’d never suggest implementing this sort of method on your group board and I’d certainly never do it on my own (I just feel like you would get a bunch of email subscribers that aren’t genuinely interested in whatever it is you have to say – they just wanted access to the group board’s audience).
- Send them a personal message on Pinterest (you need to make sure you're following the person and the board in order to successfully do this).
To send a personal message on Pinterest, click the little speech bubble at the top >> hover over to "inbox" and then click "New Message". Send away!
Step Four: Get your Pinning on! Post to the group boards
So now that you’re a collaborator on several group boards, you need to prioritize actually posting to them. This involves creating pins, and getting board booster.
For every blog post, freebie, service you offer, make sure you create 5 pins.
I repeat: make sure you create at least 5 pins for EACH.
Why so many pins? Because group boards don’t want duplicate content, and neither do you. The more pins you create for each service, the more exposure you get (even if they all point to the same blog post or landing page).
Here's a glimpse at 3 examples of pins for the same page on my site. Notice the variation. They still match my brand, but they do vary visually. This allows you to appeal to different types of people who might be attracted to different designs, but it also allows you to promote the same page/post/freebie more widely on Pinterest through the same group boards without spamming.
You can create Pinterest images in Canva. If you’re looking for a how-to create the perfect Pin in Canva, download the Profitable Pinning ebook, which will help you out with the fine details. Submit your email below to get the guide sent to your inbox.
Join Board Booster to auto-post to group boards
BoardBooster is the reason I got hundreds of followers right after launching my Pinterest account. And I didn’t even spend a dime. They offer a free trial for your first 100 pins (more like 400 – they didn’t make me actually fork over any money for awhile).
Can you succeed without BoardBooster? Honestly, I never tried.
I had heard from several extremely successful people that BoardBooster is the way to go, so I trusted their word and went that route. I can’t say for sure how successful you’ll be without it, but I do know that it would be a lot of manual effort (and a lot of time from your day) to do all the tasks that board booster does automatically.
For the sake of this blog, I’m assuming that you’re going to get BoardBooster (at least the free trial).
Once you join BoardBooster and have at least 1 group board, watch this youtube video. But don’t be like me. I had this link and was like, “Eden, I’ll watch this later.” Then when later rolled around and I finally watched this video, I was all, “Eden, why didn’t you watch this sooner?!”. So yeah – don’t be like me. Watch it now, you won’t regret it. It’s the basic, first-day setup guide.
When you’re done with that, watch this next video – which streamlines your setup even more.
Pin, Pin, Pin around 100 times per day
Once this is all setup – you add your pins to your secret source boards and they will auto-post to all of your group boards according to the parameters you set in board booster.
That’s how my BoardBooster account is setup right now and it's exactly how I landed myself with 300 followers in 3 weeks. I have all my group boards in my scheduler, and I have a few source boards depending on the topic. I pin around 100 - 150 pins per day and I’ve been consistently doing that since the day I joined Pinterest.
Wrapping it up
Alright so that’s the secret. This post literally describes the exact steps I took to setup Pinterest and gain 300 followers in 3 weeks.
If you're looking for more information (how to setup your profile, insert affiliate links, setup schedule campaigns, random campaigns, and more) download the complete 41 page guide to profitable pinning by submitting your email below.
So, what do you think? Did I forget anything? Leave your comments below!
P.S. I'd LOVE for you to pin this post to spread the love!