Guest Post by: Melanie Kernodle, founder of CopyRefresh.com
How to Write Blogs Your Potential Clients Will Actually Love
Do you ever feel like you’re publishing content to an empty room?
You don’t have any comments and your blog posts aren't getting shared. You know that content marketing could be huge for helping you grow your business, but it doesn’t seem to be working for you?
As a freelancer, that’s pretty scary to think about if you’re trying to get your potential clients to read your blogs, and hopefully convert them into customers.
Well, luckily for you it doesn’t have to be so scary. You can use these simple tips to help create content that gets more engagement with your audience, generates more traffic, and helps you to start getting more business.
Find Their Pain Points
If you want to write truly standout content that provides real value to your audience, you need to know what their pain points are.
Read: How to Write Blogs Your Clients Will Actually Love! By @MelanieKernodle
You don’t want to just write blogs about your business, and your experiences, and your products all the time. It gets boring fast, and trust me, your audience doesn’t really care.
They care about themselves and what value you can provide to help them in some way.
What do they struggle with? What issues do they face on a day-to-day basis?
Knowing the answers to these questions well help you craft the engaging content that your audience is dying to read.
To find out what their pain points are, social media can be your best friend.
Find some people who qualify as your ideal customer and see what they’re sharing about. What problems do they constantly deal with that you can help them solve?
You can also use Q&A sites like Quora, or Reddit to find questions they are asking about your industry or a certain topic.
Look at the questions they are asking and issues they are facing. These are wonderful ideas for future blog posts that will engage your audience.
Use Images and Graphics
If you aren’t using at least one image somewhere in your blog, chances are your engagement is pretty low. Blogs with relevant images get 94% more views than others blogs.
Humans are very visual creatures, so having a relevant image is going to help them connect more with your content.
Images also help to break up large sections of text and draw your audience into your article. Sharing that image on social media could spark their interest and make them want to click through and read your article.
If you’re stuck with what images to use, you can use stock photos, which are easy to find and high quality. There are sites that have stock photos that have a creative commons license, meaning you don’t have to attribute the image to someone.
Other ways to add visual interest is with infographics, icons, gifs, etc. Start putting more visual interest in your blogs and see how it can help your engagement,
Have a clear CTA
CTAs, or Call to Actions, are so important in your blog posts.
If you aren’t familiar with this term, a Call to Action is when you are asking your audience to do something or take a particular action. The whole point of writing your blog is probably to get readers to take some action, so CTAs are critical.
Make it clear what you want your audience to do. This could be subscribing to your blog, sharing on social media or buying your products or services.
It’s okay to mention your CTA multiple times in an article. Most people scan rather than reading the whole thing, so if it’s in there more than once there is a better chance they will see it and take action.
Be intentional about the wording of your Call to Action. Use wording that speaks to them, not just the typical “buy now” type of language.
HubSpot claims that personalizing your CTAs results in converting 42% more of your visitors into actual leads than untargeted CTAs. So make it personal by using words like “Your” or “My”.
Make sure that your CTAs are clear, concise in order to get readers to take action. Try this in your blogs and see what benefits it can have for you.
Use Your USP and Show Your Personality
Every business needs to have a USP if it wants to stand out in today’s economy.
So what is a USP and how do you get one?
Entrepreneur.com encyclopedia defines it as “the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”
Basically, it is what is unique about your brand or products and services and makes you different from your competitors.
As a freelancer, your brand is probably closely related to who you are and your personality. This can be your USP, because what is more unique than just being yourself?
Find what sets you apart or makes you different. Is it that you offer high-quality web designs at more affordable prices? Or do you have a unique style that you use to create your designs? It can literally be anything that makes you stand out.
Use your USP when creating blogs, to showcase how you are different and why your audience should be interested in you. Your USP should impact your writing or your stance on a topic and clearly mark you as an individual.
It’s okay if your USP doesn’t appeal to everyone. That’s a good thing. You want to appeal only to people who click with you or get you, so don’t worry about turning away those people who don’t.
Show your personality a bit through your USP. People are more interested in learning from people and not businesses, so step out from behind the curtain and show them who you are.
You blog posts can help you to attract more of your ideal customers and turn them into clients. But you need to be strategic and mindful about the content you are creating. Develop blog posts that your ideal clients will love and actually want to read and engage with.
Don’t underestimate the power of your blog. You can use these tips to start writing stellar, high-quality blogs for your business today.
Melanie Kernodle is a freelance copywriter and blogger for hire who helps heart-centered entrepreneurs get more traffic and conversions by creating high quality, authentic content. After a few lackluster years in the corporate world, she recently ditched her “normal” job to pursue her entrepreneurial passions and travel. Check out www.copyrefresh.com to learn more about Melanie and get more tips on copywriting, self-improvement, and blogging for online entrepreneurs.
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