I may earn a commission from the companies mentioned in this post. Regardless, I only recommend products or services I use personally and believe will add value to my readers.
Hey there Rebels! On today’s episode of the Rebel Boss Ladies Podcast, we’re going to talk about some of my absolute favorite digital product tools – these are applications and tools that I use to create and sell digital products.
This is a solo podcast, so you’re going to be reading about the products that help me to create and make my business successful.
Before I dive into the six digital product tools that I want to discuss today, I want to emphasize that that this post is not intended for me to convince you to use a certain tool over another tool. This is not me telling you that you absolutely positively need these tools in order to be successful.
The purpose of this podcast episode (and post!) is just to show you what tools I use to run my digital product business and how they've helped me sell more digital products. It's 100% up to you to decide which one makes sense for you, if it makes sense for you at all.
Everybody's business is different. Everyone's selling different products. So what might what works for me might very well not work for you.
Today, I want to help you make an informed decision about what tool is right for you. If you’re interested in learning more about any of the tools or apps I share today, check out the links at the bottom of the post.
Without further ado, let's get started. In no particular order, here are my six favorite applications that I use to create and sell digital products.
FOMO stands for “Fear of Missing Out” and that's exactly the insecurity that this product preys on.
FOMO is a tool that shows proof that other people have either downloaded your lead magnet or purchased your product before.
For example, Joe in New York is viewing your sales page. He may be scrolling through and thinking that your product looks good, but in the back of his mind he's thinking to himself, “I don't know if I want to buy this” or “I'm nervous that I'm the only one in the world that's buying this.”
This happens to a lot of customers. It may be a very conscious thought, or it could be a subconscious worry.
When we are selling a product we have to understand all of our customers' potential objections. There are a lot of them: price, concern that it works or that it doesn't work, and one of those objections is, “is anyone else buying this?”
FOMO can help you answer that objection before your customer even knows it’s an objection that they have. It shows proof that other people have purchased this product.
It shows a little blurb somewhere on your customer’s screen that says who just purchased your product or downloaded your freebie.
So to go back to our example of Joe, while he’s scrolling through your page he may see a blurb pop up that says “Nancy from Wisconsin just bought this product.” This shows him that there is another person in the world that's also interested in it.
How does this benefit you and your business? FOMO can really help to increase your trust, your traffic and sales with social proof automation.
It’s easy to use as well, and not something you have to manually configure. When you decide you want to start using FOMO, you connect it to your checkout process and then FOMO will know if somebody bought your product. It will automatically log any payments that were made and it will display those for you.
The same thing is true if you want to use this for a freebie. You can connect it to your email service provider so that FOMO could see every time somebody signs up for your lead magnet.
FOMO also lets you do a lot of automation, like geolocation automation. If you've ever been to a website and have seen a tool like FOMO showing purchases you might notice that some of these people who are buying the product live near you or in the state next over to you.
Once when I was looking at a product, I saw someone who was not only in the same city as me but I actually KNEW them. That was crazy. And it definitely did a lot to validate the product for me as a customer!
In terms of pricing for FOMO, there is a 14-day free trial and after that, the basic plan is $39/month.
FOMO is a great tool, and I can’t sing its praises enough. I used it for my virtual summit and I use it for my digital products. It's super simple: you just set it and forget it and it works automatically for you.
There are a lot of other alternatives out there. While FOMO is the tool I use and recommend, I recommend that you do your homework to see if there's something else better suited to you.
But all-in-all I definitely recommend finding a tool like this. Ultimately the act of showing proof that other people have bought your product goes a really long way to help reassure potential customers that there are other real life human beings who are also interested and who have taken action.
If you’ve listened to the podcast previously or read my other posts, you know how I absolutely LOVE Deadline Funnel. I’ve used it for a really long time and it’s probably the most important tool that I use in my business.
Deadline Funnel is a tool that adds urgency to your marketing funnel and essentially helps you sell more in less time.
So what does that mean? Here are a few examples of ways that you can use Deadline Funnel. These different strategies are good examples of what it actually is and what role it can play in your funnel.
Let's say you want to set up a tripwire, which is a low cost product that's offered to your new email subscribers for a limited amount of time. After a subscriber signs up for your email list or freebie, they're immediately taken to a page which shows them a low cost product.
The catch? They have a limited amount of time to buy, which creates a sense of urgency. There's a timer on that page and it's probably around 15 to 20 minutes tops, and after that timer runs out the low price expires.
To accomplish this, you need a tool that has a timer and can lock down a page so that not anyone can access it. Deadline Funnel can do both of these things.
If you don’t have one yet, a tripwire is a great way to start making money fast with not a lot of effort. Once you set it up, it runs on autopilot and is a great way to start getting some passive money. Oftentimes it’s the very first experience that many digital product creators have in making money while they’re sleeping. Deadline Funnel can help you to accomplish this!
Another great way to use Deadline Funnel is to set up an Evergreen funnel for your subscribers, so that you don't have to keep launching your product over and over again.
Product launches can take a lot out of you physically, mentally and emotionally, so setting up an Evergreen funnel can save you a lot of virtual blood, sweat and tears.
So how does this work with Deadline Funnel? Essentially, you can integrate your email list to Deadline Funnel so that when a subscriber signs up for your email list they’ll automatically have a deadline associated to their account. They then receive all of the emails in the funnel, with timers embedded, to remind them when the offer will expire.
Why is this so useful? Product launches can take a lot out of you, and you definitely don't want to be launching over and over again.
People who sign up at different dates will have different deadlines which means you're basically doing a bunch of different launches, but only doing the work one time. Every unique subscriber has a unique deadline that's associated with when they actually signed up for the account. This saves you a TON of work when it comes to launching your product.
Along with Evergreen funnels, you can also do even simpler things with Deadline Funnel. Fixed date launches or webinar sequences are definite possibilities.
I use deadline funnel mostly with Evergreen funnels, webinar funnels and for tripwires. I also used Deadline Funnel for my Virtual Summit and I honestly couldn’t have lived without it. With the Summit everything was free for 24 hours and then it expires, and there were multiple days of the summit. With Deadline Funnel, I had to create lots of different timers to make sure people weren't accessing pages they weren't supposed to have access to after the 24 hours.
I really could not have done that without a tool like Deadline Funnel. So if you're running a virtual summit, I would say Deadline Funnel is definitely a must-have tool.
In order to sell digital products, you need to have beautiful sales pages. There are a lot of different tools out there that you can use, but Thrive Architect has always been my favorite.
When I started my very first website, I had no idea about web design or how to launch a website. But my brother shared his Thrive Themes membership with me, and because I then had a Thrive Theme I also had access to all of the plugins, including Thrive Architect.
With that, I was introduced to the most sophisticated WordPress membership suite that probably exists.
There are other amazing alternatives out there, don’t get me wrong. I've also used (and love) Divi, and I know some people love Elementor, just to name a few.
Click here to read about my favorite premium wordpress themes for bloggers
But when I find something that works, that’s beautiful and sophisticated, and can bend over backwards, I'm going to stick with it.
Honestly, I’m not very design inclined. But I use Thrive Architect to create my sales pages, and as of yet, I still haven’t had to hire a designer. Thrive Architect is going to help you create very professional looking sales pages and you won’t need to dig too deeply into your pockets to get it.
A membership with Thrive for $19/month gives you access to their Thrive Themes and all of the plugins that go with it. If you just want the capability to create beautiful sales and landing pages, Thrive Architect will be more than enough. Right now, that's a one time purchase of $67.
Some of the features that I love in Thrive Architect are its pre-formatted testimonials and really cool styled boxes. They have pricing which is for pricing tables, and literally any design that you could possibly want to create for your sales page can be accomplished with Thrive Architect.
Full disclosure, I am a believer that an ugly sales page can still sell your product if your product messaging is solid. And as long as your sales letter on your sales page is solid, you're still going to sell your product.
That being said, imagine how much power you're going to have when you have both a stellar product message and a stellar design for your sales page. That combination is dynamite. And I really believe that Thrive Architect is like the tool to help you get there.
One of the other absolutely essential products for my digital products business is ConvertKit. I am a ConvertKit customer and I love it.
Click here to get 30 days free with ConvertKit
But to go back to what I said at the beginning of the post, remember that I'm not here to tell you that one product is better than the other. I’m not saying that you should absolutely have this product in order to be successful at selling a digital product.
You don’t need to move from MailerLite to ConvertKit to be successful, and I’m definitely not saying that whatever decision you made is a bad decision.
But here’s a bit of my personal history with email providers.
I’ve jumped around between different ones over the years. I started with MailChimp, then I went to AWeber and I moved over to ConvertKit shortly thereafter.
Why do I love ConvertKit? It's got all the bells and whistles for really sophisticated marketing funnels, but not so much that it's distracting.
It's got more than enough automation capabilities which allow it to scale with you as your business grows. When you're just starting out and you have barely any subscribers you don't need anything crazy, you just need something simple.
When I started out, I loved that ConvertKit wasn't outrageously difficult to understand. It's very intuitive, and has all of the foundations that you need in the beginning.
As your business start to grow, you're going to want to start trying more automation. You're going to want to set up more complicated funnels and figure out how to tag your customers as a customer so that you can exclude them from sales emails. You'll want to figure out how to nurture your new leads with the right content before sending them over to your next sequence.
ConvertKit grows with you. And that's probably what I like about it the most. The worst thing that you could do is make a decision just for the present and not think about the future at all.
Your goal as a business owner is to grow, which means you need to think big and be optimistic about your future. My personal recommendation is the tool that you marry yourself to now should be able to grow with you without distracting you too much in the present.
Here's what most people don't like about ConvertKit – it’s never free. You can get a free trial to ConvertKit if you go to their website, and if you click this link, you'll be able to get a 30 day free trial, which you can't find on their website. After the free trial, it’s $29/month up until your first 1000 subscribers.
This means that you or your business may not be ready to start paying for ConvertKit just yet, and I understand that. But from my experience, spending money on your email list is motivation to grow your list a little bit faster so that you can make up that money. While there are a lot of free alternatives out there, if you can swing the $29/month you’ll definitely get a lot out of it.
Asana is the tool that I use to keep my shit organized. Other people refer to this as a project management tool. For me, I call it my shit organization tool.
I honestly don't know where I would be without Asana, because Asana is the place that I go to brain dump when I can't sleep at night. It's the place that I organize everything so that my business runs. If I didn't have Asana I would be dropping all kinds of balls in all kinds of places and that would not be good.
I've used (and liked!) Trello in the past, but I ended up moving over to Asana because it has a lot more functionality. It's still free just like Trello, but it can do everything Trello can do and more.
I love Asana because you can create multiple projects, invite multiple collaborators on projects and manage entire systems.
Let me give you a few examples about how I use Asana.
First, I run and manage my entire podcast publication system in Asana. There’s an entire project in Asana for managing the Rebel Boss Ladies podcast and it takes all of the thinking out of the little things.
Once my podcast is recorded, I create a card for that specific episode and I move it over from the draft column over to the in-process column. That card is an entire checklist of all of the things that need to be done in order to publish the podcast.
Some of those things are for my VA to do, and some of those are for me to do. There is an overall deadline on the card, but then there are also deadlines and sub-deadlines inside of the card so that we can actually publish the podcast on time.
When I create the card, I assign the tasks to my VA that she needs to complete, so she knows that she needs to go in and meet those deadlines. She can complete everything on her own time, so that there’s no confusion about who’s doing what when, what’s finished or not, and what’s missing. We can log in to see each other’s progress and stay up to date on the status of the episode.
I also use Asana to manage my entire Virtual Summit planning and execution process. When you’re running a massive project there are lots of pieces involved, and with those pieces there are sub-pieces and a thousand little things to do.
You don't want all those things living in your brain and you don't need that kind of stress or pressure. Take them out of your brain, dump them into Asana, so that you can sleep at night. Asana really helps you to take all of the thinking out of everything and it ensures you won’t drop a ball or forget anything.
Hand-in-hand with Asana is Slack. Slack is like a chat tool for work. I use it in conjunction with Asana to communicate with VAs, collaborators and other contacts.
When you create a Slack account, you can create different channels within the account to easily keep track of the different conversations you may be having. It’s set up a lot like a tv, each different channel can have a different name and a different focus.
I have everyone that works with me in my Slack channel. Right now I have one VA and we have all of our projects managed in Asana. But if there is something that needs actual communication, like clarification on a task or details about a podcast episode, we can reach out to each other through Slack.
Each different channel is labelled with a category like “podcast” or “newsletter,” so it’s super organized and the notes are all in one place. If my VA has a question, instead of sending an email she goes to Slack and sends me a quick message.
It’s super helpful and it takes all the noise out of your inbox by keeping everything organized. Because of the channels, everything is broken down and easily accessible. If in a week from now my VA forgets what we talked about, she can easily find it by looking through that channel or by searching.
Slack is a great tool if you have a remote team because it lets you stay in constant communication with them. There are a lot of ways to use Slack, and it can go on your phone, desktop or in a web application.
Another way that slack can be used is for a community and a membership site. I'm a member of a paid membership community on Slack called the Work Brighter Membership by Brittany Berger and I love it.
It’s a really cool way to use the platform. Remember those channels I mentioned previously? There’s a ton of different channels and it’s a great way to network with other people. And since I already had a Slack account it’s all there – you can be a member of different Slack accounts all under the one application.
So that’s it – my 6 favorite digital product tools that I use to sell digital products. Some of them are truly digital product oriented and others are more organizational tools, because if I'm organized in the back end of my business I'm more efficient in the message that I portray to my customers and how much quality work I can produce and get done and out there into the world.
Hopefully you found a new tool today that’s interesting to you or gave you a new idea for something that you want to add or remove from your business. And if you have any questions about tools that I use or my experience with a certain tool that you're considering, don’t hesitate to DM me!