Why Your Blog Bounce Rate is So High (& How To Fix It)
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Ever wonder why your blog bounce rate is so high?
You spend tons of time creating amazing content, yet for some unknown reason, no one seems to stick around long enough on your site to enjoy it all.
Well, let me be the first to tell you that the battle with blog bounce rates is life-long.
Don’t kill the messenger! I’m only being honest!
Personally, I view my blog bounce rate is a little game… constantly trying to figure out ways to get that little devil lower with each day and every blog post.
The first thing I’ve learned: bounce rates are tricky things and lowering it is trial and error.
What is a blog bounce rate?
Your bounce rate is the percentage of people who “bounce” from your site after viewing only one page.
You can find your bounce rate in Google Analytics under the “audience overview” tab.
Ideally, you want your bounce rate to be as low as possible. The more pages your viewers read on your blog, the better.
What’s a good bounce rate?
A good bounce rate for your blog depends entirely upon the goals of your site.
For example, if your goal for viewers on your site is to respond to a call to action (subscribe to an email list, for instance) then your bounce rate may not matter if you got those one-page viewers to successfully complete the call to action.
Do you see what I mean?
Before you panic that your website’s bounce rate is out of control, understand the goals for your website. If your goal is successfully achieved in one page, and your conversion rates are high, your bounce rates don’t really matter.
If your goals aren’t achievable in just one page, however, then your high bounce rate is a problem that must be addressed sooner rather than later. Here are 10 reasons why your blog bounce rate is so high, plus tips on how to fix it.
10 Reasons your blog bounce rate is so high
1. Your site speed is SLOW
If your site takes forever to load, chances are your viewers are NOT going to want to waste anytime loading another page.
Pro Tip: Check your site speed to be sure you’re within a decent range to understand if this is an issue on your site. You don’t want to get anything less than a “B” on your test results. If your site speed is too slow, make necessary changes to speed it up.
2. Your page content isn’t related to what your visitors were expecting
Have you ever clicked on a Pinterest pin only to land on a blog that is about a totally different topic?
It almost feels as if the pin itself was misleading or even just an accident. When your viewers click into your site, the first text they should see must match or be very similar to the text on whatever form of advertisement they read. Otherwise, they are hella out of there… and fast.
3. You have intrusive pop-up images or advertisements
Generally speaking, site users do not enjoy pop-up advertisements that slide in the minute the page loads. Personally, I usually ex those pop-ups out before I even can read the text. It’s a force of habit. Other people are even less patient than me and will just leave your site all together.
4. Your site is ridden with spelling mistakes and careless grammar
We all make mistakes. I’d be lying if I suggested that there’s never been a blog post with a spelling mistake published on my site.
But it’s important not to make a habit of this mistake. Grammar and spelling mistakes leave a sour taste in the mouth of your readers. You’re a blogger, you’re supposed to take pride in writing – so do your part to ensure you publish a nice clean blog post free of anything that will make your high school English teachers squeal.
5. Your content isn’t skimmable
Who has time to read these days?
I’m kidding – I’m a huge fan of reading. But, unfortunately much of the world is not. In fact, most of your blog readers aren’t really reading. They are skimming.
What does this mean for you?
It means your blog posts need to be skim-friendly. Big header text, and small paragraphs.
If your blog is dense, with long paragraphs and no headers, your readers won’t be your readers because they’ll have bounced the second they laid eyes on your dauntingly un-skimfriendly (is that a word?!) blog.
6. Your content isn’t strong
Don’t overthink the basics.
Sometimes people bounce from your site purely because they (straight up) thought your content wasn’t good!
It’s hard to know for sure whether or not this is the case on your blog. But what you can do is try and see if there is a major difference between the pages that have a really low bounce rate and ones that have a really high bounce rate.
Head to Google Analytics
Go to “behavior” >> “Site Content” >> Drill down to “All pages”
Google Analytics should list all pages on your site and there should also be a column for your bounce rate.
Do any of your pages/posts stand out as having a really high bounce rate compared to the rest? If yes, investigate that. Is that content weak? Can you make it better? What’s the difference between the pages with low bounce rates and the pages with higher bounce rates?
7. Your landing page is painfully unattractive
There is no shortage of information on the web. So if your readers land on one of your web pages and find they are absolutely hideous, they’re probably not going to waste another breath before they bounce one over to the next one that looks a bit nicer.
These days valuable information is interpreted visually. If your site is ugly, you won’t be taken seriously and no one will take the time to read your content. That’s why it is so important to invest time and energy into your blog to be sure it’s clean, crisp, and attractive.
8. Your traffic isn’t targeted
Oftentimes, high blog bounce rates can be boiled down to the fact that the people who landed on your site never should have landed on your site in the first place.
The only people you want on your site are those who fit nicely within your target audience. For example, if you run a blog for moms, you don’t want dads there or aunts or brothers and sisters – you want moms. Anyone else is probably going to bounce… and so they should!
9. Readers feel like you’re too spammy
Listen, I TOTALLY understand that you want to sell and earn some much desired income from your blog. You and me both, friend.
But think about it from your audience’s perspective. If you’re viewed as the person who “just wants to make a buck”, people are going to leave your site and never look back.
You need to make a strong first impression with your blog posts. Provide value for free to your readers without asking for anything in return. They will repay you down the line because free value is the first step to building a relationship with your readers built on trust.
Trust will make you money.
Trust me on that.
10. They don’t know what other interesting “stuff” you have to offer
We’re back to the basics on this one.
Your site must be configured to nurture your viewers from the minute they land on your site and throughout the duration of their stay. This means that you should be encouraging them to visit other pages on your site by SHOWING them what other interesting things exist. Sometimes your readers need you to TELL them what to do and where to go next. And if you don’t, they’ll leave ready for the next site.
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