15 Opt In Freebie Ideas to Grow Your Email List Like Crazy
I may earn a commission from the companies mentioned in this post. Regardless, I only recommend products or services I use personally and believe will add value to my readers.
The other day, I did a Facebook live stream in my Facebook Group that focused on email marketing. I talked briefly about all the freebie ideas that are possible to create and deliver on your blog. While the video was streaming, I thought to myself, “Hey, Eden, I should write a blog on this.”
And here we are.
Time and time again, I peruse the web and see people’s sites featuring subscription boxes that say something like “sign up to receiver a newsletter in your inbox each week”.
Headsmack. PLEASE avoid doing that!
Think about it… are you more likely to sing up for A or B? (Be honest now!)
Besides the few dozen subscribers (mostly friends and family) you may get at the beginning, just featuring a stale subscription box isn't sustainable. I mean seriously, do you really think people are excited to receive newsletters in their inbox? Mmmmm nope, not really.
The trick to getting people to "subscribe" to your blog (rather, sign up to your email list) is to creatively entice them. Dangle something in front of their eye that strikes their curiosity. Offer them a fancy freebie.
A freebie is anything that you provide (for free… duh) to your readers in exchange for their email address. Both parties get something (you get an email, and your subscriber gets a fancy freebie. Everyone's happy.
So, you get the point. Freebies are essential to growing your list. Now let's skip to the good stuff...
15 freebie ideas to grow your email list like crazy
People are a sucker for a nice printable. Make it something that’s worthwhile. Your readers won’t be quick to opt into a freebie that isn’t special or unique.
I created blogging printables (see below) for my blog readers to download so that they can easily plan out their blog posts and weekly blog posting schedule. It’s clean, a fillable PDF, aesthetically appealing, and it’s something that would take time to create independently. You see the appeal?
Checklists are surprisingly helpful if you execute them well. They help people plan, get organized, and make well-informed decisions.
If you’re a blogger who blogs about web hosting, for example, you can offer an exclusive “Checklist for the perfect web host”. Since many people feel confused about web hosting and aren’t sure where to turn, a checklist that outlines the most important features of a good web host would be incredibly useful.
Another example – If you blog about wedding planning, consider offering a free checklist for planning a wedding would be perfect. No bride wants to leave anything to chance when it comes to planning a wedding!
There are lots of ways to incorporate checklists as freebies on your blog. And they are very simple to create, too! You can use Canva to design your checklist, and then adobe acrobat to make your PDF fillable.
Think back to your school days. Workbooks helped plan and organize thoughts. They also helped you understand complex concepts as you worked through prompts step by step. Workbooks are great for adults in the same way that they’re great for young students in school. If you’re trying to help your readers understand something, develop something, or organize something, consider creating a workbook as a freebie.
I saw a great example of this on Melyssa Griffin’s site. She offers a blog business plan workbook (20+ pages). It helps people who want to turn their blog into a business organize their thoughts and strategically plan for the future. Simple idea, and it’s highly useful. I’m sure that workbook got Melyssa a healthy amount of new subscribers.
The great allure with ebooks is that people get the information they want delivered immediately to their inbox. No need to wait for lesson 2 of an email course to be sent tomorrow, and lesson three the day after that.
Ebooks deliver the full message in one email and one ebook. Many bloggers have a ton of success growing their email list by offering freebies. I am no exception. My list has grown exponentially since I started offering my Profitable Blogging 30 page ebook, my Profitable Pinning – 4-day roadmap to profits on Pinterest and my Blogger’s Guide to Social Media Strategy ebook/workbook.
Here’s the thing with ebooks: you don’t want them to disappoint. If you’re going to offer an ebook, make sure that it doesn’t over promise and under deliver.
Give your readers the free value they deserve. I’ve seen a lot of ebooks that totally disappointed. Your readers will remember how they felt after checking out your ebooks. You want them to remember that it was EXCELLENT not disappointing (as with anything you deliver to them, of course).
No need to get fancy when creating your ebooks. Typically, I design the covers in canva and write the content in Microsoft Word. I have also experimented with creating an entire ebook in Canva, but it got glitch after about the 10th page. So I’ll steer clear of that again in the future.
5. Free consults
Bet you didn’t think of offering a free consult as a freebie on your site! Well, you can! See how there is an infinite amount of great freebie ideas for you to offer your audience?
Free consults are a great thing to offer if you’re someone who regularly provides services to customers (whether they be businesses or consumers). If you’re a Pinterest Virtual Assistant, you can offer a 25-minute free consult to a brand new Pinterest user. If you’re a web designer, you can analyze your subscriber’s websites in a quick 30-minute session.
Free consults can be useful because they give you a direct line of communication with subscribers, allowing you to form a relationship and build trust. People who you’ve spoken with directly are more likely to buy your products or hire you for your services if they feel like they know you.
That said, free consults can eat up a lot of your time. You might want to choose another type of freebie, if your schedule is already jam-packed.
Whether you sell products or services, you can offer your readership a coupon. In order to access the coupon code, however, they’ll need to submit their email address to you. If your readers are interested in your services anyway, coupons are a nice way to seal the deal and close in on new sales.
Are you a font designer (stylist?) or graphic designer? People go NUTS over this sort of free stuff, since usually they come at a steep price when you shop elsewhere. Even if you're not a designer/stylist/photographer, you can still offer this stuff for free on your site. You can always hire someone to create it for you - just make sure you retain the rights to it!
8. Styled stock photos
If you have an eye for creating styled stock photos and a decent camera handy, you might want to consider creating your own styled stock photos and offering a few for free on your site. This works especially well if you run a stock photo membership website. Offering free photos is a great way to get a reader’s email address and an even better way to nurture them down your sales funnel.
MomsMakeCents.com is a great example of a site that offers free styled stock photos to entice people to subscribe!
9. Email courses
When I first started my blog, I wrote a lot about my freelance journey. So, the first freebie I created was a 5-day email course that taught students how to earn their first $1000 as an online freelancer. Granted, I didn’t have a ton of traffic, but my email course conversion rate was very high. People LOVE to sign up for courses. For some reason, they sound incredibly appealing. Free lessons delivered to your inbox? Hell yeah!
10. Self-paced online courses
Email courses are extremely popular, but self-paced courses make for an amazing freebie. Why? Because everyone digests information differently. Some people love to have only one lesson delivered to their inbox each day while other people wish they could breeze through the entire course all at once.
My friend Meera Kothand offers an amazing free, self-paced online course to subscribers about starting a blog and getting your first 100 email subscribers. Once enrolled, subscribers get access to the entire course syllabus so they can work through it at their own pace.
You can use teachable (the free plan) to create a self-paced, free online course for your subscribers.
11. Resource libraries
I LOVE a good resource library. Essentially, a resource library is a password protected page on someone’s site that grants access to a slew of different resources. Think of it as access to dozens of freebies all rolled into one neat and tidy package. Sign up for a resource library and you suddenly have a library filled of downloadable freebies at your disposal.
Resource libraries are ideal for bloggers who have been blogging long enough to have a number of freebies already created. This can be hard to execute, however, if you're struggling to think of just one freebie idea. Generally, I don't recommend this option to beginners.
Many people are scared of webinars. Don’t be! Webinars are an excellent way to deliver free value to your readership and followers. If your webinar is on a topic of interest and you market it well, it can be a highly useful tool you can leverage to get tons of new subscribers.
ConvertKit recently ran a campaign for a product creation masterclass – a series of webinars essentially – and 14,000 people signed up. Granted, ConvertKit is a big, well-known brand. But still, 14,000 people is a lot of people know matter how well known you are. Free information is extremely popular; so don’t underestimate the power of a webinar and how influential it can be in growing your email list!
Are you a business coach or a blog coach? Are you any sort of coach? Offer a free online coaching session to your subscribers. If you want them to pay for your coaching services, you might as well give them a free trial so they can acquaint themselves with your style. Freebie coaching sessions could really increase your conversions!
Are you an expert in a product, skill or service? If yes, throw your expertise into a well-crafted tutorial. Here are some great examples to get your gears turning on this idea:
- How to create a capsule wardrobe (great for fashion or lifestyle bloggers)
- How to setup a website (great for bloggers in the 'how to blog' niche)
- How to knit a blanket from scratch
- How to make and decorate your own wedding cake (for the bold and brave bride)
- Olympic lifting for dummies (perfect for fitness bloggers)
Remember that tutorials can be delivered in any form (ebooks, videos, email courses, etc), so there are truly an infinite number of possibilities here.
15. Case studies
Case studies are in depth examples of something. It could be anything, really. Service providers offer case studies as a testament to how their services have helped customers over time. If you’re a blogger who offers a specific service, consider taking a few positive testimonials and molding them into more formal case studies. Not only could this grow your email list, but it also could grow your sales.